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This sample strategy map is based on a healthcare system that is looking to grow outside of its current geographical boundaries. (Get ideas from these examples, but copying and pasting won’t work!) Click To Tweet Healthcare Strategy Map: A Growing Healthcare System (Get ideas from these examples, but copying and pasting won’t work!)īalanced Scorecard strategy maps should be tailored not only by industry, but by company. Balanced Scorecard strategy maps should be tailored not only by industry, but by company. High employee ownership is unusual with unions, but Upward Airlines believes it keeps employees engaged and happy-which then translates to customers being treated well and having fun-so this has been included on the strategy map.Īs you can probably guess, this is a strategy map for a low-cost airline-the map for an international airline catering to business travelers would look very different. Next, the Learning and Growth perspective shows how an organization can incorporate a union environment into its strategy map and overall values. For example, Upward Air plans to foster innovation by prioritizing turnaround times, locations, and routes. The internal perspective shows the airline’s focus on three, big-picture categories within each category are narrower priorities that offer more specifics. The map breaks down what this airline’s customers value most: reliable departures, comparable (to bus or train) travel, and low prices. Supporting the primary financial goal is the customer perspective. Upward Air has the singular goal of increasing shareholder value because it’s a publicly traded organization, which is reflected in the layout of the strategy map. In this example, the fictitious Upward Airlines is a traditional for-profit organization, so the financial perspective is placed at the top. While each of these goals helps drive growth for this hypothetical organization, your organization might have a different growth strategy.ĭownload Now: Balanced Scorecard Strategy Maps: For-Profit Examples For-Profit Strategy Map: Upward Airlines
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And in the bottom perspective, around learning and growth, they have a goal of making data-driven decisions. For example, they list a goal of identifying and targeting markets for growth in their internal processes (shown in the third perspective). Throughout their strategy map, you can see how this organization is prioritizing on the goal of driving growth through acquisitions. Being specific about where their growth is coming from is extremely important for a successful strategy map. It’s important to note that in the financial perspective (located at the top of the map), this organization is very specific about driving growth through acquisitions, not just through increased throughput. (Even though they are not listed, the perspectives in each of the teal boxes are, from the top: financial, customer, internal, and learning & growth.) This particular example comes from a manufacturing organization focused on acquisitions-and you can see that through all four of these perspectives. There are many angles you could take in a for-profit scorecard depending on your strategy. For-Profit Strategy Map Example: Manufacturing Note: If you are unfamiliar with strategy mapping-or need a review of the four perspectives in a Balanced Scorecard- this article will bring you up to speed. (In our view, there’s nothing worse than an underutilized strategy map!) We also offer some tips on what to do with your strategy map once it’s complete.
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If you’re just getting started with your strategy mapping initiative and are looking for some templates and examples, you’re in the right spot! Within this article, we’re highlighting seven strategy map examples-two in the for-profit area, two in the healthcare field, one for nonprofits, and two for local governments-to show how different strategies can be well-represented. And of course, if it matches your company branding and includes your logo, your team will be even more impressed. It maintains a solid structure while allowing for a great deal of flexibility, so it can represent virtually any segment you operate in and your unique strategy. It's an important part of your Balanced Scorecard - because it "tells the story of your strategy" on one page. A well-thought-out strategy map is a beautiful thing.